Your grip, and your connection to the game of golf, is unique to you. For Golf Pride’s President, Jamie Ledford, his reduced taper grip is everything. He’s never worn a glove and never will. We met him on the course to see it in action.

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#MyGripFit: Jamie's Story
Project Overview

Every golfer shares a passion for playing the greatest game on Earth. Their grip, and their connection to the game, is unique to each player. TriMark Digital worked with Golf Pride to develop a video strategy that would encourage players to share their story and the specs of their grips through social media by posting images and videos with the #MyGripFit hashtag.

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